Viability is the ability of an entity to
exist, the disposition to mature, to persist stably and make progress as
well as to be in the position to regenerate in case of crisis. An
entity can be a person, group, an object as well as an idea or concept.
It can be called viabel, if it fits into its context, and is feasible,
useful and functional.
For each entity, survival is the most important interest. The degree of
viability is determined, among other things, by the following elements: a
consistent, resilient concept, context compatibility, organizational
practicability, economic efficiency, technical feasibility, availability
of sufficient resources, a realistic timeframe and durability,
compliance as well as political stability and freedom. If one of these
elements is not fulfilled, viability of the entity is diminished.
In regions of the world, where the Internet fulfills these criteria, it
proved the last forty years its viability, with its simple and
applicable concepts. This global, economical communications network
connects one third of mankind.
Viability is besides profit, revenue and growth, the crucial condition
for the existence of an entity. As soon as it does not survive, the
basis for all other quality criteria disappears. With increased
attention of viability, it will be possible to replace short term, risky
strategies, by long-term, natural strategies of vitality.
A practical operational area for viability is business modeling.
Business models of the past thousands of years provide examples of
businesses that adapted to the respective circumstances, developed and
dissolved - from the arrowhead maker, through figure painters, up to the
video store that is close to extinction.
Viability is also applicable in the areas of innovation, change and
organization management, corporate identity as well as in strategy
development and business engineering. With the evaluation of the
elements mentioned, the entities of the respective areas, for example
strategy, business process or self-image, can be evaluated concerning
their viability and improved, if necessary.